![]() Perhaps it’s industry players and influencers. Identify your audienceĪfter you’ve outlined your goals, you need to outline your target audience. Learn more today by signing up for a free trial. With Sprout’s Advanced Listening feature, connect your networks and set up topics to get a feel for what resonates most with social media audiences. Your SMART goals likely have a content element, but do you have the right tools to stand out in the conversation? ![]() ![]() Add Even More Context to Your Goals with Advanced Listening By Sprout Time-bound: “The goal has to be met by the end of the first quarter.”Īssigning your social media efforts a concrete purpose helps you avoid the trap of posting aimlessly.Relevant: “Our goal will have an impact on our overall social media presence, making it very relevant.”.Achievable: “We didn’t make an outlandish goal of say, a 100% increase in 10 days.”.Measurable: “The response rate can be measured from the Sprout Social dashboard.”.Specific: “We’ve specifically identified the social channel (Twitter) and a metric (response rate).”.In short, brands should set goals that are specific, measurable, achievable, relevant and time-bound.Īn example of a good SMART goal for social media marketing would be something like “We’ll increase our Twitter response rate by 25% by the end of the first quarter.” The concept of SMART goals has been around for decades, but they are so important to your social media presence today. If your answer is a resounding “Uhh…” or “Because everyone else is on it,” you might have a problem. Pop quiz: why are you on social media in the first place? That’s why we’ve broken down the bite-sized tips any brand can follow to grow their social media presence right away. Struggling for followers? Stuck on what to do with your social accounts? We’ve all been there. A post shared by GoPro although some of these brands might have blockbuster budgets, the principles they use to create an awesome social presence can be replicated by businesses of all sizes.
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